Project information
- Category: Email Design
- Client: Co-op
- Project date: December 2017
- URL: Black Friday / Xmas Emails
Co-op Interactive Emails
Following a design presentation to showcase the possibilities of interactive emails, Co-operative Membership were keen to introduce interactive elements to their emails and opted to introduce them across their two largest campaigns; Black Friday & Christmas.
For the Black Friday email, Co-op Membership wanted to provide a 'fun' way to reveal the discount code. This interactive email was built so that the user would be able to reveal their discount code with a simple click. The Christmas campaign featured an image carousel featuring various products which was different for each campaign. Non-supported email clients would be served a fallback with all the content already visible.